Transforming Pools into Fashion: Celebrating Earth Day with Rareform Partnership

Transforming Pools into Fashion: Celebrating Earth Day with Rareform Partnership


In a world where sustainability and fashion intersect, innovative partnerships pave the way for revolutionary transformations. We are excited to announce a partnership between Rareform ( and Now Pools (, turning the remnants of old pools and spas into unique bags and accessories. As we celebrate Earth Day, this groundbreaking initiative shines as a beacon of environmental stewardship and creative reuse.

**Diving into the Partnership:**

At the heart of this partnership lies a shared commitment to environmental responsibility. Rareform, renowned for its upcycling prowess, specializes in repurposing billboard vinyl into stylish bags and accessories, each boasting its own distinctive design. Now Pools, the world’s only on-demand pool and spa company, recognized an opportunity to extend the lifespan of their products beyond their primary use.

Ross Novotny, founder of Now Pools, shares his enthusiasm for the collaboration, stating, “We’ve always been passionate about finding innovative ways to reduce waste. Partnering with Rareform allows us to take that commitment a step further by giving new purpose to materials that would otherwise end up in landfills.”

**Turning Waste into Wearable Art:**

The process of transforming pool and spa materials into fashion-forward accessories is nothing short of remarkable. Rareform employs skilled artisans who meticulously handcraft each item, ensuring that no two pieces are alike. From vibrant totes to sleek coin purses, these one-of-a-kind creations seamlessly blend sustainability with style, proving that eco-conscious fashion knows no bounds.

According to Ross Novotny, “Envisioning our old pool and spa materials being reborn as trendy bags and accessories is incredibly gratifying. It’s a testament to the power of collaboration and the endless possibilities of upcycling.”

**Embracing Sustainable Style on Earth Day:**

As we celebrate Earth Day, it’s crucial to reflect on the impact of our choices and the potential for positive change. The partnership between Rareform and Now Pools exemplifies how businesses can lead by example, demonstrating that sustainability can be fashionable and functional. By embracing upcycled fashion, we not only reduce our ecological footprint but also support a circular economy that thrives on resourcefulness and creativity.

Ross Novotny emphasizes, “Our partnership with Rareform represents a paradigm shift in how we perceive waste. It’s about viewing materials not as disposable but as valuable resources waiting to be reimagined.”

**Looking Towards a Greener Future:**

As we commemorate Earth Day, let us draw inspiration from initiatives like the partnership between Rareform and Now Pools. Together, they’re charting a course towards a greener, more sustainable future—one where waste is minimized, and creativity knows no bounds. By celebrating the beauty of our planet and embracing conscious consumption, we can all play a part in preserving the Earth for generations to come.

In conclusion, the partnership between Rareform and Now Pools exemplifies the transformative potential of collaboration and conscious consumption, especially on Earth Day. As we continue to prioritize sustainability in our choices, let us draw inspiration from initiatives like these and strive towards a world where fashion is as ethical as it is chic.

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